Tips on what to include on your website

Close up of someone signing a form

When building a website, not only is the design very important (we’ve got that covered), but also the content (we’d need collaborate with you for this).

Here are a few things to consider, write up and have in place when thinking about developing your company’s website:

  • Domain name. This should be short and succinct so that it’s easy to type, as well as being memorable and relevant to your services. Think about your keywords and avoid hyphens or numbers as these can be misunderstood or forgotten. It is also important to act fast as domain names sell very quickly and you could miss out.
  • User-friendly navigation. Items on your website should flow from page to page, in an orderly manner that makes sense to the user. It is ideal to have your navigation bar (or burger menu) easily visible in the same place on every page to keep it consistent. If you confuse or irritate your customers with dysfunctional navigation they will quickly move on elsewhere.
  • Get rid of the non-essential. Not only will this optimize the performance of your website, it will also ease the eye of the reader. If your website is jammed packed with unnecessary information, a website that could otherwise be exciting and engaging now looks like hard work to read. You’ll find your customers turned-off by the thought of wading through pages of content to find what they need.
  • An engaging headline and description of your product or service and why we should pay for it. It should be both compelling but concise, and visually stand out on the page from the rest of the copy.
  • A call-to-action. You have told the customer about your product and why they should pay for it, now tell them how!
  • Relevant and engaging imagery. Bespoke photographs are always best as they are a true representation of your business and instill confidence in your services, however, if this is not possible to achieve, stock images are always an option. The best stock images are those that look natural and are of high quality – images that look contrived or unflattering can put off potential clients.
  • Links to your social media pages. Consumers like to know that your business is up-to-date and active. Having social media pages is a great way to show this in real-time and, of course, the more ways you have to reach consumers, the more potential business you will receive.
  • Keep it up-to-date. It is important to maintain your website well, as out-of-date content, broken links or incorrect contact details, for example, can look unprofessional and can potentially lose you business.
  • Testimonials. Real comments from your customers reflecting their positive experiences with you can hugely increase your reliability as a business. Find out how and why here.
  • An ‘About us’ section. Try to include images of your team/staff so that people viewing your website know they are dealing with real people. This can really help close a sale for people who are used to dealing with people face-to-face.
  • Contact details and an FAQ section. This will save both you and your customers time and is a useful place to direct any general enquiries.
  • Optimized for mobile web (phones and tablets). Nowadays, we have access to the internet on so many different devices so ensuring that your design (and language) is suitable for the majority is very important. For example, an instruction saying ‘hover over here’ would not work on a mobile device, as this tends to refer to having a mouse/cursor.

We hope this helps you to feel more prepared when putting together content for your new website, so feel free to get in touch and start the journey!