The power of PowerPoint

Women smiling in presentation meeting

PowerPoint presentations are a great visual accompaniment to speeches, exhibits, pitches or even classroom lessons, however, getting it ‘right’ can be somewhat tricky if you aren’t absolutely clear on what you are trying to say and why.

Before you approach a designer to create a bespoke presentation for you, there are a few things you should bear in mind when providing a brief:

  • TARGET AUDIENCE. Who are they and why are they there? Knowing this will help the designer tailor the design to best appeal to them.
  • YOUR BRAND. Your brand colours and design elements can be incorporated into the design, to give it a bespoke look and feel. The only limitation may be the font choices as we would have to use Windows Office compatible fonts throughout.
  • LENGTH. Limit the number of slides as too many may cause you to lose your audience. A good rule of thumb is one slide per minute.
  • GOAL. Are you promoting a product, pitching an idea or teaching a lesson? Each scenario calls for a different design technique and language.
  • LOCATION. Where will this presentation be shown? Projected on a large wall in a lecture hall or on a computer screen for small groups. This can impact what we decide to put onto each slide.
  • IMAGERY. High quality and relevant images provide some necessary relief to your presentation – Images speak 1,000 words after all!
  • POWERPOINT VERSION. It would be great for everyone to be on the latest version of PowerPoint, however we know that this isn’t always the case, so please let your designer know what version you are using to avoid any conflicts or issues opening the files.



“PowerPoint has empowered us – bringing creativity into offices and classrooms” (Ian Sansom, BBC Radio 4, January 2018)