Rebrand | Branding
Our job was to revise the ‘look and feel’ of the company’s existing life coach brand. The current branding was out dated and no longer reflected the goals that the business was aiming to achieve. David Harding was branded 10 years ago, and has since evolved towards targeting corporate businesses to provide life coaching support opposed to one on one life coaching. It was imperative to reflect a corporate and professional look.
WonDesigns are proud to have delivered a a new lease of life to David Harding that stands out from the crowd. Bold, with a friendly personal touch that reflects the personality and nature of the company and its goals.
The clients goal was to turn their brands direction towards targeting corporate firms for his services. `The new brand had to appear corporate, yet approachable and friendly. Since life coaching is an extremely personal service, it was imperative get the balance right.
The client wanted to keep the ocean as a running theme of their brand as well as the colour blue. We worked on a number of visual styles to deliver a creative outcome that ticked all the boxes for the client to achieve their goals with their rebrand.
The outcome presented David Harding as modernised corporate brand, with contrasted hand drawn curvy lines that reinforced a personalised and friendly feel.